A couple of years ago, after I started my Virtual Assistant business, a friend introduced me to an acquaintance who had a social media marketing company. She was looking for copy writers. So, I thought, as did my friend, that we might be a fit.
I knew how to write good copy, I could meet a deadline, and I was committed to delivering high-quality work. I was perfect, right? Wrong. I was hopelessly ignorant about the world of Social Media, trending topics, Search Engine Optimization, Google AdWords and everything else in between.
Since then, I have educated myself relentlessly about social media and the internet, and how they can both be relatively inexpensive and effective advertising tools. I am not an SEO expert but having absorbed lessons from SEO experts on the world wide web, I’ve devised a relatively easy and effective approach for writing SEO expert blogs.
So, here is a very simple how-to-guide for writing to a SEO expert standard. Simply follow the steps to produce content that will help you win the SEO game. Later, if you want to deeply understand how the process works, you can consult one of the SEO experts that taught me everything I know.
Search engines work on keywords. For example, if you type ‘SEO expert’ into a search engine, you’ll get a list of web pages that relate to these words. Those sites are listed because the words, ‘SEO’ and ‘expert’ are found numerous times within their content. If I want to rank for SEO expert, then I better have content that contains those words. Pretty simple right?
Your own website should be set up to rank for the keywords that reflect what your business does. For instance, I just updated mine to reflect my changed focus from full out Virtual Assistant to more niche Content Writer. I redid the copy so that anyone searching for these services will find me through my SEO expert content.
If you also just had a corporate shift and redid your website, or are sticking with what you do now and forever, you still need to take a look at what your website is currently telling search engines So, let’s say you sell face cream, the content on your website reflects that intention and you are ranking for related keywords. Or are you?
Here’s how to find out. Now, there are tons of amazing paid site out there, but when you are starting out, it’s okay to stick with the free services. Later, if you want more than what your free service offers, you can sign up to a paid one.
So, for this step go to SEO SiteCheckup, type your website URL into its free Search Engine Optimization tool and press enter!
After a few minutes you will be given a SEO SiteCheckup score. Above is one I did for The Stellar Secretary. As you can see, I have a little bit of work to do, but not to worry, SEO SiteCheckup tells you how to fix each issue that is affecting your ranking. Once you fix those backdoor issues, you can continue onto the next part of this step.
Scroll down to the ‘Most Common Keywords Test’ and see which words appear the most on your website. This will tell you what words crawlers are already associating with your site.
The words with the largest font, occur most in your content. If you write fresh copy around these words, you will increase your chance of ranking for them. To do that, go to the next step.
So, if your business is selling face cream, then ‘face cream’ is probably the most used term in your website content. Now what?
Its time to put this term into an SEO analyser and get some statistical information about keyword rankings. As I said, there are many paid sites which will help you with SEO, but a good free one is: Ubersuggest. Go to Ubersuggest and plug ‘face cream into its Keyword tool.
After a few seconds, the Overview page will populate and give you lots of SEO data about that keyword. What we are mostly concerned with is Search Volume, SEO Difficulty and Cost Per Click.
As of today, the results for ‘face cream’ were as follows:
Search Volume – 8100
SEO Difficulty – 50
Cost Per Click – $6.24
Interpreted, these results mean that within a month, ‘face cream’ accounted for 8,100 searches on the world wide web. If one of these searches resulted in a sales transaction, it was worth an average of $6.24 per click. Finally, the SEO difficulty for our purposes, is kind of like a competition measure. So you would have a 50% chance of ranking for ‘face cream’, if used as a keyword in your content. If we consider this, it is a waste of time to write content with ‘face cream’ as the only keyword because a 50/50 chance is not worth taking.
So, what to do? Well this free SEO expert tool can help you dig deeper into other related search terms.
Scroll down to the keyword table to see what other related keywords are being searched for. In this example, we can see that the next search term is ‘face cream ponds’. Now unless your company is Ponds, this search term is not going to help you, so continue down the list.
The third long-tail keyword search term is ‘face cream for men’. This is not a bad keyword to consider because the chance of ranking for it is 65% and the search volume is a respectable 2,900. When you scroll further down the list, the keyword ‘face cream for women’ also looks promising with a 64% chance for ranking, but less searches at 1,900.
At this point, my creative juices are flowing, and I would consider doing two separate but complimentary articles on how your products can be showcased as face cream for men and face cream for women.
If those search terms fit well with your product line then they are good contenders, however you can get more specific to see if there are applicable keywords that are easier to rank for. So, let’s suppose that your face cream is all natural.
Plonk ‘natural face cream’ into the SEO analyser and this comes up:
This is an interesting result because the search volume is very low at 720 searches in a monthly period, and there is only a 56% chance you can rank for it. So, although your product might be an amazing natural face cream, promoting it as such in a keyword context is a waste of time.
If I was the content writer for this job, I would place my money on the ‘face cream for men’ and ‘face cream for women’ keywords and get writing articles around them.
So, you have decided on ‘face cream for men’ as the keywords for your first foray into SEO expert content writing. As long as you can make them relate to your product and incorporate them seamlessly into your text, you will have a 64% of ranking for them.
This is the hardest part for some people and the easiest part for others. It takes some imagination to fit keywords organically into a text, but it can be done. Let me give it a shot below:
One of the current top trends for beauty is face cream for men. Gone are the days when men allowed themselves to grow old gracefully; now just like women. they too want to slow the aging process. For men, using a face cream is an easy way to invest in their appearance. What constitutes a face cream for men as opposed to one for women? The simple answer is that there is often no difference between a face cream for men and one for women. Take our Youth Defying Natural Face Cream which with its powerful age-defying formula able to penetrate even the toughest skin, neutral scent, sleek unfussy packaging is suitable for both men and women.
I could go on, but I think you get the picture. The above paragraph is 117 words and the keywords are mentioned 3 times. This is important because a SEO expert article must have a ratio of 1 to 3% of keywords to total words. In this example the ratio is: 3/117=2.56%.
A ratio of more than 5% will not get picked up by search engines because they will consider the content to be spam. Any less than 1% and it will not register at all. So, keep your content in line with this rule.
Additionally, you want to write content that is ideally over 1000 words, because again search engine crawlers register this amount of words better than say 500. An article of 1500 words is a good benchmark.
And there you have it. You are on your way to writing SEO expert content without too much fuss. It can actually be a fun exercise that is full of pertinent business information. For instance, we didn’t get into the SERP analysis, see below, which shows which pages are getting ranked for a keyword.
By seeing who is ranked in the top ten, and having a look at their product line and content, you can gain insight into your competition.
Suffice to say, SEO is a huge rabbit hole that you can easily get lost in. There are a lot of things to consider in the SEO expert game, but with this guide you can stay on the surface and write content that is going to give your practical results.
Lastly, after you write and post your SEO expert content you need to monitor it. Let some time pass so that the crawlers can pick up your post and then keep looking at your analytics. In the mean time, write more SEO expert content so that you can compare and understand which ones bring you a higher ranking and more traffic.
As I said, I would never profess to be a SEO expert, but I have learned a trick or two which I have shared with you in this guide. I hope it inspires you to get writing and win the SEO game!